Methodology & Modeling Principles
Core Modeling Approach
Each simulation follows a structured modeling process:
- A demographic profile is constructed for the selected geography.
- Socioeconomic and cultural context is layered onto that profile.
- Current macro-level conditions (where relevant) are incorporated.
- Optional audience segmentation filters are applied.
- Survey questions are interpreted within that contextual framework.
- Aggregated percentage distributions are generated directly.
- Controlled stochastic variation is applied based on sample size.
The result is an aggregated distribution that approximates probable response tendencies within the modeled context.
Geographic Context Construction
When a geography is selected (country, state/province, or city), the system builds a contextual profile that may include:
- Population size.
- Age distribution.
- Income tiers.
- Sex distribution.
- Urbanization characteristics.
- Education patterns.
- Cultural indicators.
- Macroeconomic context.
- General public sentiment patterns.
For Pro and Advanced plans, custom city inputs are supported.
Accuracy depends on correct spelling and clear identification of the location.
Demographic Modeling
The platform does not simulate individual respondents.
Instead, it models aggregated distributions directly within a defined demographic structure.
When Advanced Segmentation is enabled:
- Selected filters act as hard constraints.
- Only explicitly chosen filters are applied.
- No inferred demographic attributes are added.
Demographic structure always remains grounded in the selected real-world geography.
Introductory scenarios do not replace demographic composition.
Behavioral Framing
Survey questions are interpreted within:
- Demographic context.
- Cultural tendencies.
- Economic conditions.
- The provided Introductory Context (if any).
The Introductory Context influences behavioral framing but does not override:
- Age distribution.
- Income structure.
- Sex distribution.
- Geographic identity.
When Introductory Context introduces fictional or hypothetical elements, results should be interpreted as exploratory modeling rather than real-world approximation.
Stochastic Variation
Simulations are intentionally non-deterministic but bounded.
If identical inputs are used multiple times:
- Results may vary.
- Option rankings generally remain stable unless differences are marginal.
Variation magnitude depends on sample size:
- Smaller sample sizes allow slightly greater fluctuation.
- Larger sample sizes produce more stable outputs.
This controlled variability reflects modeled uncertainty and prevents static repetition.
What the System Captures
The system is designed to approximate:
- Broad population tendencies.
- Directional shifts across segments.
- Relative preference ranking.
- Framing effects across demographics.
- Context-sensitive response patterns.
It is particularly effective for:
- Early-stage concept testing.
- Scenario comparison.
- Hypothesis refinement.
- Pre-fieldwork exploration.
- Strategic planning exercises.
What the System Does Not Capture
The platform does not:
- Collect real-world participant responses.
- Model micro-level behavioral idiosyncrasies.
- Capture niche subcultures beyond defined segmentation.
- Reflect real-time polling data.
- Replace statistically sampled empirical surveys.
- Provide predictive guarantees.
Outputs are modeled approximations.
They should not be presented as observed data.
Appropriate Use Cases
The platform is appropriate for:
- Rapid directional research.
- Testing survey framing before field deployment.
- Exploring demographic segmentation effects.
- Generating structured exploratory insights.
- Internal strategy discussions.
Inappropriate Use Cases
The platform should not be used as:
- Official polling data.
- Academic empirical datasets.
- Public opinion claims.
- Regulatory evidence.
- Legal documentation support.
Empirical survey methodologies remain essential for those purposes.
Exploratory & Scenario-Based Use
While the platform is primarily designed for realistic population modeling, it also supports structured exploratory scenarios through the Introductory Context field.
Users may intentionally frame simulations in:
- Historical settings (e.g., 18th-century maritime trade contexts).
- Future-oriented scenarios.
- Hypothetical geopolitical conditions.
- Fictional or speculative environments.
- Highly specific situational constraints.
In these cases, the system will model responses within the defined scenario while maintaining the underlying demographic structure of the selected geography.
It is important to understand that:
- These outputs are exploratory simulations.
- They do not represent historical data reconstruction.
- They do not represent predictive forecasting.
- They are not substitutes for archival or empirical research.
Exploratory framing can be useful for:
- Academic thought experiments.
- Creative scenario testing.
- Narrative prototyping.
- Hypothetical policy modeling.
- Educational demonstrations.
When used this way, results should be interpreted as structured simulations within a defined narrative context — not as empirical evidence.
Although this is not the primary intended use of the platform, thoughtful exploratory use is supported and encouraged for research, creative, or analytical experimentation.
Transparency and Disclosure
Every Results page includes a clear notice indicating that outputs are simulated.
Users are responsible for representing results accurately when sharing publicly.
When using public links:
- Avoid presenting outputs as real survey findings.
- Clearly identify them as simulated modeling results.
Continuous Improvement
The modeling process is continuously refined to improve:
- Context construction accuracy.
- Demographic realism.
- Behavioral plausibility.
- Stability across iterations.
As with all AI-driven systems, outputs reflect the underlying modeling framework and available contextual signals.
Methodological transparency remains central to the platform's design philosophy.
Best Practices – Introductory Context
The Introductory Context allows you to define a short scenario that respondents should keep in mind across all questions.
Used correctly, it strengthens realism and improves interpretive consistency.
Used incorrectly, it can unintentionally bias results.
Below are recommended guidelines.
1. Keep It Neutral and Situational
The best use of Introductory Context is to define a shared situation, not a demographic identity.
Good examples:
- "You are choosing a new mobile phone plan for your household."
- "You are considering switching your primary bank account."
- "You are evaluating a new public transportation proposal in your city."
Avoid defining:
- Age.
- Income level.
- Political ideology.
- Education level.
- Personality traits.
Demographic attributes should be controlled through Advanced Segmentation — not through narrative framing.
2. Be Brief and Focused
The context should:
- Clarify the decision environment.
- Define the moment of choice.
- Avoid unnecessary storytelling.
Overly complex narratives increase interpretive noise and reduce modeling stability.
3. Avoid Leading Language
Do not:
- Imply that one option is superior.
- Insert emotional pressure.
- Frame outcomes as obviously positive or negative.
Neutral framing produces more reliable directional outputs.
4. Understand Its Influence
The Introductory Context affects:
- Decision framing.
- Perceived trade-offs.
- Sensitivity to price or risk.
- Short-term vs long-term thinking.
It does not override:
- The demographic structure of the selected geography.
- Hard segmentation filters.
The geographic population context always remains the structural foundation.
5. Exploratory & Scenario-Based Use
The platform also supports exploratory scenarios through Introductory Context.
This includes:
- Historical framing (e.g., a past economic era).
- Future-oriented situations.
- Hypothetical policy environments.
- Fictional or speculative settings.
These use cases are valid for:
- Academic thought experiments.
- Scenario modeling.
- Creative exploration.
- Educational exercises.
However:
- Outputs remain simulations.
- They are not historical reconstructions.
- They are not forecasts.
- They are not empirical evidence.
Exploratory framing should be interpreted as structured modeling within a defined narrative context.
When in Doubt, Leave It Off
Simulations function perfectly without Introductory Context.
If your research goal is broad population measurement, leaving the field disabled may produce the most stable and neutral results.