Getting Started

This section guides you through the basic workflow of using the platform — from logging in to running your first simulation.

The interface is intentionally structured to minimize friction while maintaining clarity and methodological transparency.

Creating an Account

You can create a free account using your email address.

Once registered, you will gain access to the Free plan, which includes:

  • A limited number of survey simulations per month.
  • Basic survey configuration.
  • Country-level or capital-level geography (limited regions).

You can upgrade at any time from the Subscription page.

Dashboard Overview

After logging in, you will land on your Dashboard. This is your primary workspace.

At the top of the page, you will see your Account Status Bar, which displays:

  • Your active plan.
  • The number of simulations remaining in the current billing period.
  • Any active add-ons.
  • Whether advanced segmentation is enabled.

This section gives you immediate visibility into your available usage and feature access.

You can access plan management at any time by clicking Manage Subscription.

What Counts as a Simulation?

Each time you click Run Simulation, it counts as one simulation toward your monthly quota.

This applies even if:

  • You rerun the same survey without changes.
  • You make minor edits to questions.
  • You repeat a simulation to observe variability.

Because each run generates a new contextual modeling process and aggregated output, every execution is treated as a separate simulation.

Simulations are automatically saved to your Survey Simulation History upon completion.

Creating Your First Simulation

To begin, click New Simulation from the Dashboard or the top navigation bar.

The simulation setup page is divided into three main sections:

  1. Target Settings.
  2. Survey Content.
  3. Qualitative Analysis (if enabled in your plan).

Each section is clearly separated to guide you step by step.

Target Settings

Selecting Geography

You can choose the geographic scope of your simulation:

  • Country
  • State/Province
  • City

The available geography options depend on your subscription plan.

For Pro and Advanced plans, you may also enter a custom city. When doing so:

  • Ensure the location is correctly spelled.
  • Optionally specify state/province for clarity.
  • Be aware that very small or ambiguous locations may reduce contextual accuracy.

The selected geography determines the demographic and contextual modeling framework for the simulation.

Selecting Sample Size

Sample size determines the number of modeled respondents used to generate aggregated distributions.

Available sample sizes vary by plan.

Larger sample sizes:

  • Reduce variance between runs.
  • Produce more stable distributions.

Sample size affects statistical variability within the simulation, not data collection volume (no real respondents are contacted).

Advanced Audience Segmentation (Pro & Advanced)

If enabled, Advanced Segmentation allows you to narrow your simulation to specific demographic filters.

You may select up to two filters simultaneously from:

  • Age Range
  • Sex
  • Income Tier
  • Work Sector (in development)

The interface enforces this limit automatically.

When segmentation is applied:

  • It functions as a hard filter.
  • Results reflect only the selected subpopulation.
  • Applied filters are explicitly displayed on the Results page.

Segmentation is optional.

Survey Content

Writing Questions

You can create structured multiple-choice questions.

Each question:

  • Supports up to six answer options
  • Requires at least two options
  • Allows either single selection or multiple selection

Questions should be:

  • Clear
  • Neutral
  • Unambiguous

The system does not rewrite or reinterpret your wording beyond neutral interpretation.

Language Support

You may write your survey in any language.

However:

  • All questions and answer options must be in the same language.
  • Mixed-language surveys may produce inconsistent outputs.

The system automatically detects the language and generates results accordingly.

Introductory Context (Optional)

You may optionally provide a short introductory scenario (up to 500 characters).

This scenario is shown to respondents across all questions and influences behavioral framing.

Best practices:

  • Keep it neutral and concise.
  • Avoid redefining demographic traits unless intentionally testing a scenario.
  • Do not override age, income, or identity unless explicitly modeling that case.

The underlying demographic structure remains based on the selected geography.

See the Methodology section for more details on how Introductory Context influences simulations.

Qualitative Analysis (Optional Add-on)

If enabled, you may activate Qualitative Analysis.

You can optionally provide an analysis objective. If left empty, the system generates a general interpretive summary.

When enabled, the platform generates:

  • Executive summary
  • Key insights
  • Implications
  • Potential risks

This analysis is derived from the aggregated simulated results.

Running the Simulation

When you click Run Simulation:

  • A processing window will appear.
  • Generation typically takes between 10 and 30 seconds.
  • Processing time depends on question count, sample size, and whether qualitative analysis is enabled.

Once completed:

  • You are automatically redirected to the Results page.
  • The simulation is saved to your History.

Simulations cannot be canceled once started.

If a temporary processing error occurs (for example, due to an API interruption), an error message will be displayed.